What’s the one best thing I should do in my business today? That’s easy for us to answer – develop or review your strategy. As part of this get familiar with terms like ‘positioning’ and ‘functionality’.
Positioning (how you want your product or service to be perceived) is very powerful. Consider:
• Should I sell X or Y?
• How should I price my products or services?
• Should I employ person Z?
Refer to your positioning and the answers will quickly follow.
Functionality is about whose job it is to do something.
Refine the ‘who does what’ and:
a) You’ll get more done and cover all the bases,
b) You’ll learn to delegate more easily and free up your own time,
c) Employees will have clarity and engagement, and get more done for you.
Strategy is one of our favourite focus areas to help clients with because it pays for itself almost instantly and gets you on the road to where you want to be. Strategy sessions will often work best away from your premises with your business adviser and all decision makers in the room.
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